Aurora World, a global provider of gift plush and plush toys, has acquired Mary Meyer, a world-renowned, branded plush toy company specializing in baby, general and seasonal plush products.
According to the company, the acquisition is a strategic move that will expand Aurora World’s presence, “solidify [it] as a dominant force in the industry” and open exciting possibilities for both brands. By joining forces, the companies aim to leverage their respective strengths to enhance product offerings, streamline operations and deliver greater value to customers worldwide.
“We are thrilled to welcome Mary Meyer into the Aurora World Inc family,” said Henry Gweon, CEO at Aurora World Inc. “Their dedication to quality and innovation in the various types of plush products perfectly complements our own values. Together, we look forward to continuing to delight children and families with our adorable creations.”
This acquisition certainly brings together two iconic brands, each with their unique strengths. Mary Meyer has a 90-plus-year legacy of plush products, and Aurora has a global reach and proven design expertise and manufacturing capabilities.
“We are excited about the opportunities that this acquisition brings,” said Kevin Meyer, president at Mary Meyer, who will be staying at the company along with other family members. “By joining forces with Aurora World Inc, we can further expand our reach and bring our beloved baby plush toys to even more families around the world.”
What to Expect from the Acquisition
According to Aurora, the key benefits of the acquisition include:
• Expanded Product Lines: Expect an expanded lineup of plush toys, including new baby-safe designs inspired by Mary Meyer’s legacy.
• Enhanced Distribution: Mary Meyer products will enjoy Aurora World’s extensive National Account distribution network.
• Continued Innovation: Mary Meyers’ design team will continue to develop fresh, imaginative plush that consistently captures hearts and sparks the imagination.
Michael Kessler and Tony Sayles at Aurora World, Inc. will be working closely with the Mary Meyer sales team to create synergies between the two companies. Under the umbrella of Aurora World Inc, Mary Meyer will continue to operate as an independent brand, maintaining its distinct identity while benefiting from the resources and expertise of its parent company. According to Aurora’s release, customers can expect the same level of excellence and attention to detail that they have come to associate with both Aurora World Inc and Mary Meyer.
“As we welcome Mary Meyer into the Aurora family, we are excited to lead the expansion of their sales and distribution,” said Michael Kessler, SVP of Sales & Marketing at Aurora World, Inc.
“Our combined strengths will enable us to bring Mary Meyer’s cherished plush toys to a wider audience, ensuring that more customers experience the quality and creativity that both brands are known for,” added Tony Sayles, VP of Sales at Aurora World, Inc.
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